Content City Digest
The obvious reason to build a website on Wordpress is that this unique Content Management System won the 2010 CMS Hall of Fame Award, competing against Joomla and Drupal. Even after making that decision, you will most likely need to search for themes to make your life easier with built-in designs and user-friendly features. But, there are so many of them in the market, the selection process simply becomes daunting.
Star ratings, comments and sales figures come in handy when you decide to buy a WP theme. But they are not enough to pick one. Here is a list of factors to consider when buying your next theme:
1. Support, support, support! Every theme is unique and no matter how proficient you are with Wordpress and basic features available in most themes, you will need support at some point. You can always email the developer or post your question on the standard ‘forum-like’ comments section on the theme page. Some themes also offer their own support forum and the developers are usually very responsive to inquiries. But then again there is always the unknown waiting time for a response and some back and forth to get to the bottom of the issues you experience. Other themes come with extra support features and offer live chat, remote desktop access, and even phone support. Consider your own proficiency and experience when evaluating the support level provided by the theme of your choice. The better they match, the quicker you site will be up and running.
Read More >The guys at Hubspot did it again! The quality of production and acting is not Hollywood grade, but hey, it serves the purpose. Way to go Hubspot!
Read More >Thursday, April 21st, 2011 Category: Inbound Marketing No Comments 
WordPress has really come a long way, recently winning the 2010 Open Source Content Management System Hall of Fame Award by Packt Publishing, competing against Joomla and Drupal. The following infographic by TechKing is a great summary of the evolution of this platform. Way to go, WordPress!
You may need to click twice to get …
Read More >Sunday, December 19th, 2010 Category: Wordpress No Comments
Hubspot recently released a collection of their findings based on their customers’ data (3700 businesses) and other research revealing quite counter-intuitive facts about inbound marketing and how it drives results. Transcripts are also included in case you have difficulty viewing the slides.
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Sunday, December 19th, 2010 Category: Content Marketing No Comments
Content, SEO and Social Media Hand-in-Hand
And the Marketo case...
TopRank Blog is among the AdAge top 150 bloggers and TopRank Marketing is Lee Odden’s business. Here is a presentation from their SlideShare channel on Content Marketing and Optimization.
Read More >Sunday, December 19th, 2010 Category: Content Marketing, SEO No Comments
Why work doesn’t happen at work?
Jason Fried on TED
Here is an interesting video of Jason Fried –founder of 37signals, talking on TED, based on his provocative ideas in his recent book Rework about how we need to restructure the work environment. We cannot agree more… The reason we’re posting it here is that it is totally in alignment with our understanding here at the Content City and what we seek in people we work together with. Enjoy!
Read More >Tuesday, November 30th, 2010 Category: Content Citizens No Comments
We came across this great slide show from VizEdu that does a great job of explaining what inbound content marketing is. Enjoy!
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Friday, October 22nd, 2010 Category: Definitions, Recent Posts No Comments
